The Mamba Mentality: How I Playis Kobe Bryants personal perspective of his life and career on the basketball court and his exceptional, insightful style of playing the gamea fitting legacy from the late Los Angeles Laker superstar.

In the wake of his retirement from professional basketball, Kobe The Black Mamba Bryant decided to share his vast knowledge and understanding of the game to take readers on an unprecedented journey to the core of the legendary Mamba mentality. Citing an obligation and an opportunity to teach young players, hardcore fans, and devoted students of the game how to play it the right way,The Mamba Mentalitytakes us inside the mind of one of the most intelligent, analytical, and creative basketball players ever.

In his own words, Bryant reveals his famously detailed approach and the steps he took to prepare mentally and physically to not just succeed at the game, but to excel. Readers will learn how Bryant studied an opponent, how he channeled his passion for the game, how he played through injuries. Theyll also get fascinating granular detail as he breaks down specific plays and match-ups from throughout his career.

Bryants detailed accounts are paired with stunning photographs by the Hall of Fame photographer Andrew D. Bernstein. Bernstein, long the Lakers and NBA official photographer, captured Bryants very first NBA photo in 1996 and his last in 2016and hundreds of thousands in between, the record of a unique, twenty-year relationship between one athlete and one photographer.

The combination of Bryants narrative and Bernsteins photos makeThe Mamba Mentalityan unprecedented look behind the curtain at the career of one of the worlds most celebrated and fascinating athletes.

The first book from the basketball superstar Kobe Bryanta lavish, deep dive inside the mind of one of the most revered athletes of all time

Revealing...beautifully captured...candid. Los Angeles Times

"A visually beautiful presentation that would make an ideal gift for the Lakers fan in the house." Kirkus Reviews

Kobe Bryant(1978-2020) was one of the most accomplished and celebrated athletes of all time. Over the course of his twenty-year careerall played with the Los Angeles Lakershe won five NBA championships, two Olympic gold medals, eighteen All-Star selections, and four All-Star Game MVP awards, among many other achievements before retiring in 2016.

In 2018, Bryant won the Academy Award for Best Animated Short Film as writer ofDear Basketball, which he also narrated. He was the first African American to win the award as well as the first former professional athlete to be nominated and win an Oscar in any category.

As a philanthropist, Bryant founded the Kobe & Vanessa Bryant Family Foundation (KVBFF) and the Kobe Bryant China Fund, organizations dedicated to providing resources for educational, social, and sports programs to improve the lives of children and families in need, and encourage cultural exchanges between Chinese and U. S. middle school children. He was also an official ambassador for After-School All-Stars (ASAS), a nonprofit organization that offers after-school programs to low-income children in more than a dozen U. S. cities.

With entrepreneur Jeff Stibel, Bryant co-founded Bryant Stibel, a company designed to offer businesses specializing in technology, media, and data strategies, capital, and operational support.

Throughout his post-professional basketball career, Bryant claimed hed never been beaten one-on-one.

Andrew D. Bernsteins photography has appeared in thousands of newspapers and on magazine covers worldwide. Bernstein is the long-time official photographer for the Los Angeles Lakers and the senior photographer for the NBA. He is the 2018 recipient of the Curt Gowdy Media Award from the Naismith Basketball Hall Of Fame. He regular